Practical guides for CPG brands on opening and scaling the wholesale side of the business.
A practical guide for CPG brands: how juice bars buy, what owners care about, and how to reach hundreds of them without a bigger team.
GuideHow gyms and fitness studios buy CPG products, what owners look for, and how to open the channel at scale.
GuideHow salons, spas and med spas buy retail products, and how beauty and personal care brands open the channel at scale.
GuideThe honest math CPG brands should run before booking the next booth: trade show costs versus systematic wholesale outreach.
GuideReal numbers: what wholesale outreach costs in house, what a done for you system costs, and what ShelfConnect charges.
GuideThe difference between doing wholesale manually and running it as a system, and why the second one compounds.
GuideMargins, sales cycles and leverage compared: why independent retail is usually the smarter first channel for CPG brands.
GuideHow independent health food stores choose new CPG products, what owners care about, and how to reach hundreds of them without a bigger team.
GuideHow independent coffee shops and cafes buy CPG products for their counters and menus, and how brands reach them at scale.
GuideHow CPG and supplement brands sell to naturopaths, chiropractors, podiatrists and skin clinics: what practitioners check, and how to reach them at scale.
Cost, reach, ramp time and risk: what a wholesale sales rep really delivers compared to a done for you outreach system.
ComparisonA booth costs $10,000 to $25,000 twice a year. Here is what the same budget does as systematic wholesale outreach.
Free 14 day pilot: real buyers, real outreach, full results report. At our cost.